Felix Bauer

Platforms give brands control; marketplaces streamline transactions; agencies handle the work.

Spark Ads cost the same as standard ads but deliver better returns through social proof.

The key to UGC's edge is buying time before viewers recognize an ad.

Brands now pay creators to produce casual-looking content that performs better than polished ads.

Failures cluster into predictable patterns—and each one is fixable with the right approach.

Different funnel stages need different UGC strategies to prove what each audience actually needs.

Brands must navigate currency, withholding, and forms differently for each country.

Brands should price usage rights separately, not bundle them into production fees.